Group ManagEment

Guy Pereg

Chairman of the Board

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Guy Pereg joined Aspen Group in 2005 and has been serving as Chairman of the Board since 2007.

He has a vast experience in real estate investments and financing in Israel and worldwide.

He previously served in executive positions in the financial and investment industry.

Guy is a trained accountant - he holds a B.A. in Economics and Accounting from Bar Ilan University and a M.B.A in Business Management with a major in Finance also from Bar Ilan University. 

Tsofit Harel

Chief Executive Officer

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Tsofit has over 15 years of asset management experience with a specialization in income producing real estate, 5 of which she served as a financial officer at Ogen Yielding Real Estate Ltd, of Shlomo Eisenberg Group and 10 years at Azrieli Group.

In her previous positions she served as CFO of Supergas, in Israeli gas distribution company, and as an accountant of Granit HaCarmel Investments Ltd. and Sonol Israel Ltd.

Tsofit holds an M.B.A in Business Management from Haifa University, and a B.A. in Economics with a major in accounting also from Haifa University.  

Guy Borenstein

Chief Financial Officer

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Guy Borenstein joined Aspen Group in 2012. 

Guy is a trained accountant with over 10 years of experience, in his previous position in the company he served as a financial officer, over the years he’s grown and developed professionally until reaching his current position.
Previously, Guy served as Chief Accountant at Tescom. 
Guy hold a B.A. in Business Management with a major in accounting, from the College of Management Academic Studies.


Keren Ben Zvi

Legal Consultant and Secretary of the company

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Joined the company in 2014. Highly experienced in the areas of corporate law and securities law; commercial law and income-producing real estate.

LL.B. from College of law & business, cum laude. Certified as an attorney in 2004.

Keren interned at the Tel Aviv District Court, under the auspices of the Honorable Justice Zipora Brun (retired). There she specialized in corporate law, civil and commercial disputes, tort claims and administrative appeals. Since her certification as an attorney, Keren has held various positions, including a private practice specializing in civil and commercial law.

Bert Knot

VP, Business Development

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Bert has over 20 years of experience in international companies. 

He specializes in mergers and acquisitions and project financing. 

In his previous position he served as CEO of BC Europe which specializes in renewable energy consulting and infrastructure for companies.